About us

As it was a first for the Wakatipu district Victoria had great pleasure in providing to her local and visitor market a fun place to shop. Her desire was to bring to Queenstown a contemporary design store filled with something for everyone with uninflated prices in an approachable environment.

Because such a large proportion of these people were on holiday, Victoria wanted to create an environment where shopping was fun, with an open display of products that encourage the customer to play and immerse themselves.

INTHEPINK is located at 31 Camp Street, right in the heart of Queenstown’s diverse shopping experience.

At inthepink we dedicate ourselves to providing or customers a diverse range of products that incorporate fun into form and function. In surroundings that hope to make you smile.

For as the old English saying goes: to be "inthepink", means life is good.

We hope for not only inthepink customers but to the vast population of us that enjoy products that make us smile.

INTHEPINK is an eclectic mix of products: ranging from some leading International designers to local artists alike.

An aptly named world bringing to our shoppers a bright fun environment in which to suppress the erge to consume and surround themselves in products that alternate and stimulate.

Either for that affordable gift for someone, or that special piece to take home to remember their fantastic trip to Queenstown.


2010 bought to inthepink a local florist  who specialises in beautiful arrangements created from the freshest seasonal flowers.  Whether for corporate, personal or events we can work to any budget and requirements.  

Shop happily ever after….